Running a hair, beauty or nail salon and spa can be quite daunting for the owner as it is quite interesting how things have changed over the years. Gone are the days when a client would stroll in to a hair or beauty salon, waiting hours on end to book an appointment. Well, hey? It’s a new era and things seem to have taken an entirely different turn.
Whether you own a spa, hair and beauty salon, nail salon, or whatever category you fall under as a salon owner, it is pertinent to note that the world is evolving, times are changing, and the digital age is here to stay. Therefore, it is vital to keep your business updated with latest technology tools for your industry. And that’s why choosing a good beauty spa-salon management software is a progressive factor to any salon out there.
Different beauty salon management software such as Spa salon POS systems, appointment scheduling software and salon management software have been developed specifically to handle the nitty gritties of scheduling client appointments, complaints, providing customer service on the go, amongst other things.
There is a lot of competition out there and customer retainership is very vital. The beauty market is no longer a joke and is getting more competitive by the day. As a business owner, it is highly necessary to differentiate your business from others. This you can achieve by setting some things in place that the next business doesn’t have, especially when it comes to technology. How then can you stand out?
Here are the 10 reasons why you need a beauty salon management software
1. Easy and Flexible Appointments Scheduling
This application will help both the spa salon owners and clients save time on the system. The WELCOME by SalesVu beauty salon and spa management software, for example, allows the clients easily schedule their appointments, which the spa/salon owner can see immediately in the back-end. You can sort these appointments by day or week. You can also create and track employee schedules, see their availability for the week, and allocate appointments accordingly.
2. Organized Booking Calendar
The fact that you’re able to see all client appointments or schedules at first glance makes it easier to organize the calendar. This you can do in the back end. Some software applications such as the Salesvu’s free salon and spa apps for iPad (which also has a cloud version) allows you, the salon owner, see the number of clients that have booked your service, get reservation notifications in real time, cancellation notifications, purchase of any products or services etc. You can also turn on the notification for group bookings. Streamlining appointments allows a seamless process as it helps prevent double booking on the customer’s end. This way, they are able to see what dates are available for booking, without causing an overlapse of dates.
3. Targeted Marketing Campaigns
Most busy beauty salons and spas probably do not have time to collect customers’ information, and in the digital world, most successful online businesses rely on collection of customers’ data. The importance of this cannot be over-emphasized as most beauty salon management software help store customer information such as email, address, service history, loyalty points and other vital details securely. Storage of this information will help the salon owners target the right customers to send emails to about new products, services, or any other information that is needed to convert a first-time customer to a repeated customer.
4. Enhances Overall Customer Experience and Revenue
I don’t think I have met any client who would not be happy to just sit back, relax and book their salon appointments online, without having to call or even go into the salon physically. It is alarming how much time people spend online. The spa salon owners must know that a good spa & beauty salon management software allows customers book their appointments easily, view available dates, book their favorite stylists and cancel appointments if they won’t show up. This will help improve customer experience on the customer’s end.
People who spend time on this type of salon spa management apps are also likely to see suggested products and services offered in the app, and also spend more money purchasing these products than if they just walked into the salon.
5. Increased Client Base
You can easily track your client base weekly or monthly to see how much it is increasing or decreasing. Every business wants progress, and this will be evident by setting up a spa salon management software, which will not only help you gain new clients, but also help you set up referral links that can be sent out, and loyalty programs which customers can take advantage of. The loyalty part of the spa salon software allows clients acquire points every time they succeed in visiting the salon. When people know that they don’t need to pick up the phone to book an appointment but can easily do that in an app, then it increases the client base of the business.
6. Helps Monitor Sales (including discounts)
You can easily generate sales reports on the system. This is a great way to track and monitor all your sales on the system. If you have also created an avenue for your customers to be able to apply discounts, then the discount report will allow you see which discounts were used and how they were applied.
7. Manage Upcoming Appointments and Walk-ins via Notifications
Let’s be honest. Nobody really likes long waits at any business. Therefore, it is very crucial to manage appointments and walk-ins. One of the ways to manage appointments is through reminders. Remind your clients via emails or text messages (depending on which they opted in for) on any upcoming appointments they may have, and eventually they will come to appreciate you. Managing your appointments and sending reminders to clients promptly, shows efficiency, a trusted system, and organized system of operation on the salon owner’s part.
8. Makes your Beauty Spa Salon Business Look Professional
Professionalism is one of the keys to making your business stand out from other businesses, and what better way to do that than taking advantage of this software? Think of all the things you are able to do on this system and how easy it allows you to run your business. On the customers’ end, all they see is a very professional business, and this will allow you gain respect.
9. Sell Products and Services
Doesn’t it sound so cool to know that aside from the fact that your clients are booking appointments on the app, you can also list products and services for sale. So, yes, that new shampoo line, nail polish color or beauty service you’re looking to introduce to your clients, can all be done here. You no longer need to wait till clients come into the salon before selling products, go ahead and list it on the app.
10. One Stop Shop
Most spa and salon management apps are one stop shops for all beauty needs, from hair, to nails, to make up, it is a compact way to be able to sell your service to the public without trying too hard. Think of it as a marketplace where a customer can get everything your business offers. This means the opportunity to take your business to the next level is endless, as this functionality will aid productivity, while creating relief and ease for the client.
Overall, other than the perks and benefits that come with using a beauty salon management software, it also makes your business look more professional. Some of these applications even allow you integrate the system with your website, manage your waitlist, and the fact that you can generate a report, makes this a must have for businesses looking to move to the next level.
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