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Customer Case Studies

We’ve Got a Sweet Tooth for Yours Truly Cupcake!

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The Company

Yours Truly Cupcake (YTC) is a dessert catering company in Denver, Co. YTC creates unique sensory experiences for customers through desserts and services. Yours Truly specializes in liquor-infused cupcakes and desserts that pair with cocktails and wine; these treats are targeted at adventurous adults with a sophisticated palette.

For events and corporate gifts, YTC meets with clients in their tasting room to gain an understanding of the customers’ needs and how Yours Truly can be the “sweet solution” for them. For larger events, they bake-to-order every dessert imaginable .

The Needs

  • YTC wanted the ability to use iPads and iPhones to charge customers without investing in a large POS system as they don’t have the space.

  • Analytics during business growth

“Before SalesVu, we used Square,” said YTC Owner Tiffany Goodyear. “But as the business grew, we wanted to keep analytics. Our processing company recommended SalesVu and we have been satisfied with the interface.”

  • Online ordering AND on-site purchases

“We recently opened a retail walk-up window adjacent to our tasting room so we can offer our customers the option to pick up treats without needing to place an advanced order,” said Goodyear.

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The Results

  • Retail operation is more organized through SalesVu’s features

“We use SalesVu for our retail operation which allows us to track inventory and see trends in popular products and flavors,” said Goodyear. “For the catering side and call-in orders, we love to send the invoice directly through SalesVu and have our clients click through to pay; this saves time and ensures we are paid in full before we bake.”

  • Online ordering

“I like how easy it is to integrate online ordering through our website,” said Goodyear. “We get lots of orders from all over the country so it allows people to shop during hours when we are closed.”

  • Simplified payment process

“Because we are a small business, we want to spend our energy on our clients and not worrying about if and how we are going to get paid,” said Goodyear. “[SalesVu] is so easy to use that we can train people quickly and it is very intuitive!”

  • YTC saved hundreds from not investing in a traditional POS.

Contact Yours Truly at www.YoursTrulyCupcake.com, on Twitter @yourstrulycpck or on Facebook.

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