Every business has a slow period at some time or another. Whether that slow period lasts a day, a week, or a season can be dependent on a number of factors. SalesVu automated marketing features can help your business upsell and overcome any rainy day. Besides, having a rainy day plan in place can help during these slow periods so that you are still able to reduce your inventory and increase sales and revenues.
Engage More Online
Engaging more with customers through online and social media outlets will remind them that you are still open for business, offering sales, and adjusting your business to fit your customer needs. This may also be the time of year where you send your customers a “thank you” and let them know you appreciate their business and reminding them to visit again.
Engaging with customers online will help reduce slow days and help your business better anticipate customer behavior. Once your employees form a better relationship with your customers, they can make better suggestions and have more potential to increase sales.
Get Customer Feedback
Have you been meaning to fix up your website, e-commerce store, or Facebook business page? Take advantage of this slow time to catch up on your social media accounts so that you have solid content and a strong online presence. This will also allow you to quickly interact more with customers, connect with a new audience, and reach out to your contacts. Most importantly, by getting customer feedback, you can find out if your business is slow due to the economy or something that your business can address.
Rewards and Referral Programs
If you currently have a loyalty program in place, remind your customers that the more often they visit, the more points and rewards they can earn. You may also consider implementing a referral program, so that your loyal customers enjoy a reward and you enjoy a new customer for every referral.
Start planning campaigns now that can be implemented when business picks up again. This way, once business increases again, you are prepared for growth and know how to leverage the increase in sales and customers. Begin by reviewing your business plan to see what your goals are and what the next steps are to achieve them. Next, organize your ideas to identify potential business opportunities that require attention.
Having a rainy day fund set aside can sustain your business through the slow times. Start planning for that now, saving for that during the busy times, and the slow times won’t feel so bad.
Tackle the Small Stuff
If there is something your business has been putting off, such as a frustrating task, now is the time to do it. You can also take advantage of the free time by cleaning house, organizing inventory, and giving your business a facelift with a new storefront design or décor.
If you have not yet taken advantage of all that technology has to offer, such as a POS system, appointment management and scheduling system, or automated marketing options look into it now so your business is prepared for the upcoming upswing in growth. Contact us for more information on how our software can assist both during the busy and slow periods.