Ubuntu Cafe and Bakery baked something great with SalesVu iPad POS System

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A mother and a daughter in a small rural town in Manitoba, Canada opened a coffee shop and bakery a year ago. Located in a new library in Slkirk, they converted the basement of their house into a small bakery that supplies the coffee shop with freshly baked goods. Ubuntu Café and Bakery is an independent coffee shop with espresso-based drinks, treats and coffee made with a V-60 pour-over machine. They also offer vintage teas served with bone china, starched white linens, etc. These details set Ubuntu Café and Bakery apart from the rest. It has been a reason why the place has gained so much popularity and now book customers with 3 weeks in advance. Ubuntu Café and Bakery started building a strong customer base early on, selling artisan bread in local Farmer’s Market. Additionally, they became a catering business due to the numerous meetings that develop within the library’s rooms.

We wanted to know why they needed an iPad POS solution and why they choose SalesVu.

“It was more the low cost and simplicity of SalesVu that were the deciding factors. In the future we may be using SalesVu at the markets. We considered that the need for the mobile feature was secondary in our decision-making (up to now we only did cash sales at the markets).”

About the unique propositions SalesVu gives to small business owners in the US and abroad the iPad POS low cost, ease of use, and the possibility to use debit cards were determinant in deciding for SalesVu.

“ The use of debit cards for payments was one of the big reasons, that along with speed of payment for credit card transactions, ease of entering new products, and remote accessibility.”

Ubuntu Café and Bakery opened their doors in January 2014 relying in SalesVu iPad POS system to process payments; however, in their planning phase they got quotes for a tailor-made POS system.”

“Besides from the accessibility and easy payments, we really like the online billing (for catering orders) We demand cash on delivery, and with Salesvu I can send the invoice in advance – and some customers even pay the invoice online before they pick up their orders. I have to say that my customers like the ease and security of the online payment with a credit card using SalesVu platform”.

Business owner Anna told us that Ubuntu Café and Bakery enjoys the quick payments. She told us, it is a major plus.

“It is the ease with which we can add products. We can decide to for instance, make bourbon French macarons for tomorrow, and would enter the macarons onto the iPad POS through our website account just before delivery.”

SalesVu iPad POS offers very reasonable rates for small business owners who are conscious of the importance of savings.

“We were quoted $15,000 for the hardware and software for a conventional POS system. The set-up cost for SalesVu was buying the IPad, printer, IPad stand, external credit card (debit card) and card reader for that debit card – costing us no more that $1,000. So – we easily saved $14,000”

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There are few things in life that can be compared to the pleasure of a good book and great quality coffee, add the unique silence of a library and freshly baked treats, and voila! You find Ubuntu Café and Bakery. Don’t miss out the opportunity to connect with this honest coffee shop and visit their website and social media pages to find out more about them.

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How Email Marketing Can Work for Your Business

 

Your customers have a lot of choices on where to shop. That’s why it’s important to differentiate yourself and keep your business in the forefront of your customers’ minds. Email marketing is a simple and effective way to do this. By regularly sending emails to your customers, it reminds them of your services and can inform them quickly of any upcoming promotions.

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Why Email Marketing Matters

Email marketing is cost-effective, produces immediate, measurable results, and can result in a high return on investment. It is suitable for any business (of any size or budget), and can be used to enhance any other marketing technique your business currently implements. It will also allow your business to quickly reach most of your clients at once, which is usually a great idea around the holidays or before a large sale.

How to Encourage More Sign-Ups

To encourage email sign-ups, promote it on your social media pages, have a simple sign-up button on your mobile-friendly website, and offer a promotion when customers sign up for emails (such as a discount on their next purchase). Once people sign up for your email or newsletters list, you can begin promoting to them. However, it’s important to make your email stand out so that customers are more likely to read them.

Writing a Better Email

There are several ways to write a more effective email. Keep your email brief, genuine, and clear. Most people receive many emails throughout the day, so they don’t have time to read long emails. Stick to the point and let them know how your product, service, or promotion can benefit their lives. Create an effective subject line that clearly states what the message is about and will entice customers to read the email. Lastly, create an effective call to action that entices the reader to act.

Your email should be personal, relevant, and written as if you are speaking to your customers directly (so, don’t over complicate it). It should also be mobile friendly, in this way customers can clearly read your email anytime, anywhere. Good content can strengthen the customer relationship and begin effective communication through a promotion, announcement, greeting, or thank you letter.

Marketing Automation Solutions

If your business is interested in taking advantage of email marketing, but simply does not have the resources to do so, consider marketing automation solutions. With marketing automation software, customized deals and discounts can be automatically emailed to your customers. The software can automatically assess customer shopping and purchase patterns to determine what the most effective promotions will be for that particular customer.

Marketing automation solutions can also systematically send emails to customers thanking them for their continued business, which can increase customer loyalty and encourage them to visit again soon. This will vastly improve the effectiveness of your promotions and increase your revenue in no time. Contact SalesVu for more information on how our marketing automation and complete business management solutions can improve your email marketing efforts.

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How to Improve Customer Interaction and Engagement

Finding a new customer takes significantly more time, money, and effort than it does to keep an existing customer. That’s why it’s so important to cherish your customer relationships and take measures to ensure they visit more often and encourage others to shop at your business as well. We have provided some tips to help improve customer interaction and engagement so that you can create customers for life.Customer Concept

Provide a Great Experience

If your customers aren’t happy with their experience, they will shop elsewhere. Make sure your team is as enthusiastic as you are to provide great customer service and promote your brand.

Listen to Your Customers

Your customers want to be heard. They know how to improve the shopping experience, so why not ask for their advice? By letting customers know that you care about what they think and want to improve the shopping experience for them, they will be more likely to visit more often. Leave a suggestion box, encourage online communication, and reply to customers’ questions, requests, and suggestions regularly so they know you are listening.

Engage Online

One way that all businesses, large and small, can compete on an equal playing field is online. Any business can establish a strong online presence, if they offer valuable information, a helpful website, and effective social media business pages. Keeping your mobile-friendly website and social media pages updated with valuable content and promos will remind customers of your presence and inform them of any upcoming deals or store events. In fact, studies have shown that customers who engage with a brand online spend approximately 20% more on that brand.

Create Viral Promotions

SalesVu offers marketing automation software, so you can make money effortlessly with automatic marketing campaigns designed to meet your customers’ needs. By first analyzing your customers purchase patterns, the software can customize the right deals and promotions for each customer. This can take the time and guesswork out of marketing to customers. The service takes no effort on your part and your customers will be subtly reminded to visit your store in the near feature.

Loyalty Programs

Thanking your customers can go a long way towards their future shopping patterns. Consider sending thank you cards or automatic emails letting customers know you appreciate their business. Loyalty programs are also mutually beneficial for both your business and your customers. They will encourage your customers to visit more often so that they can earn more points for a prize or discount, which can increase customer retention and sales in no time. This is also a simple way to collect customers’ information, including their phone number and email address, for future promotions.

Analyze Purchase Patterns

The best way to meet and exceed your customers’ expectations is to analyze their purchase patterns. This will help you quickly determine what is working and what needs to be improved. Contact SalesVu to find out how we can automate this important step for you with customer relationship management software and POS solutions designed to fit your business.

 

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Persona Custom Clothing says SalesVu multi-location iPad POS is an ideal fit for their business

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Founded 2012, personacustom.com is all about creating the best suit, one that adapts to your body and is fully customized to your needs. They create suits for males tailored to unique personalities and measures. Frankly, it doesn’t get better than that. Business owner Matt Webber uses the SalesVu multi-location POS system to get the most out of its business.

” We want people to live the tailoring experience. We work with styling consultants that go to where the customers are. Style consultants,virtually and in person, make up the entire design process. We take the measures of the customers, and then create the suits in a period of time that goes from 4 to 6 weeks.”

Personacustom.com does not have a physical store; therefore, there is no need to have a cash register, and SalesVu multi-location POS system for retail fits perfectly into their necessities.

“We need a system that adapts to where the styling consultants go. It is essential that we  know as owners about the reports and orders made. SalesVu multi-location POS system help us to track our consultants in a robust system, to record orders, and provides us with some insights about our customers. All bases are covered with SalesVu multi-location system”

According to Webber, SalesVu  was the least expensive multi-location POS system, and was also the most compelling tool for sales reports.

“Most of our consultants use their own devices to process payments.  They just use their phone to type down the credit card information. It is very convenient since they don’t really need the credit card reader. “

Matt confessed that he tried to switch to another brand, but that he quickly realized the perfect balance he found with SalesVu multi-location POS system. 

“If you are a business owner, you know that credit card rates are among the most important things. However, I understood that I needed SalesVu sales reports and rapidly began to appreciate the real value of the platform. The app in general is really easy to use, no training is needed. My employees can process transactions without any complications and honestly, all my consultants were able to figure it out SalesVu functions by themselves. They work on their own, so the fact that no additional training was needed for processing payments, was great!.”

If you want to enjoy one of the lost traditions in fashion, with a modern twist, be sure to contact the services of personacustom.com or like them on social media by clicking any of the icons below.  

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How to Increase Employee Satisfaction and Productivity

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A happy employee is a productive employee. When your staff is happy, they are able to better meet your business needs, provide customers with an exceptional experience, and are more willing to go the extra mile. This can improve both customer and employee retention and loyalty.

Train Them Well

Properly training employees is an important step in getting them more engaged and interested in what they’re doing. Your workforce should know how to explain every product in your inventory, so that they can successfully answer questions and upsell products to customers. When your employees know the products well, they can promptly inform customers of how different products can benefit their lives, which is the first step to making a compelling sales pitch.

Engage Your Workers

Get your workers engaged. Let them call some of the shots, encourage their suggestions, and find other ways to get them more interested in their work. Encourage them to interact with customers more. Not only does this help pass the workday more quickly, but it also helps foster a better relationship between the customer and your employee, leading to more customer and employee retention.

Ask for Feedback

If there is something bothering an employee, they aren’t as satisfied or productive. Keep an open line of communication with your workforce so that they feel comfortable addressing issues of concern or room for improvement. They may have unique suggestions to help your business, and will feel like they are being heard and understood.

Reward Employees for a Job Well Done

Have fun challenges and reward incentives for employees to look forward to. Rewarding employees doesn’t always have to cost money, but offering prizes offers added incentives for employees to sell more and increase their productivity. Even a word of encouragement can go a long way. Recognize their contributions, encourage their helpfulness, offer positive feedback and constructive criticism, and let them know that they are appreciated and are making a difference. They will be more inclined to work harder and take more pride in their work.

Mandatory Breaks

Taking a break during the workday is every employee’s right. But it’s more than just that. It’s their time to break away from the stress of work to clear their head, refocus their priorities, and return to the workday refreshed, ready to face the work ahead, and more productive.

Get a POS System

With a POS system, your employees can do things like answer questions, make upsell recommendations, and even ring up sales from anywhere around the store or restaurant. This intuitive software can allow you to take your business with you, so your workforce can access business operations and reporting all from their tablet or mobile phone.

You can also take advantage of employee scheduling and management software, which can help you quickly find discrepancies and trends among your workforce. To begin making better business decisions, increasing productivity, and simplifying your business operations, contact SalesVu about our all-in-one business management solution.

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Learn How to Upsell Successfully

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Upselling is an important part of any business. By recommending the right additional products to customers, your business can enjoy increased sales, increased revenues, and more satisfied customers. However, becoming too pushy or using the wrong sales tactics can turn customers away. That’s why we’ve provided some tips to help you upsell more successfully.

Thoroughly Train Your Employees

It is important to make appropriate suggestions based on what your customer has purchased, ordered, or is interested in. Your employees or servers should be well versed on the products in inventory so that they can better explain them to customers and find the appropriate complementary items or accessories.

Provide Useful Suggestions

If possible, suggest more than one item. Giving customers a choice makes them feel more in control and will make them more likely to purchase one of the complementary items. If there are items that are generally purchased together, then consider creating a package deal or have your employees recommend the bestselling duo whenever a customer purchases one of the items. For instance, if they are purchasing electronics, your employees can recommend batteries, cases, or other accessories to complement their new electronics.

Make Yourself Known

Greet your customers as they walk in the door, get to know them, find out why they came, and make yourself readily available in case they have questions. If possible, engage in conversation regarding what they are purchasing, without following them around the store.

Read Your Customer

Not every customer wants to buy more than what they came in for. Pushing a sale on a customer who is unlikely to buy anything will only scare them away from your business altogether. Learn to read your customers, so that you can tailor your approach to better suit their needs.

Be Prepared

Many people feel nervous about upselling or suggesting items to customers. Provide your employees with a suggestion on how to approach customers. Some businesses even script out a compelling sales pitch, which employees can use and change as they please.

Leave Goodies By the Register

There is a reason that stores put irresistible sweets and affordable finds near the register. While people are spending time in line or at the register, give them something to be tempted by. Your employees can easily mention the small goodies to customers. You can also offer incentives, such as discounts when a customer hits a certain price point. This will make them more likely to increase their order or buy the little items by the register.

Invest in a POS System

A POS system can take all of the guesswork out of upselling. It will recommend the right products to suggest based on the customer’s purchases. This will make employees feel more confident selling those items. With a POS system, your employees can also pull up all items in inventory (and information relating to those items), so that they can quickly answer any questions about the products. Contact SalesVu to begin benefitting from a POS system and upselling more.

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Why You Should Make the Switch to POS Now

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If you’ve considered making the switch to POS, it may be one of the most impactful things you can do for your small business. The easy-to-use software can help you seamlessly run your business from anywhere, anytime. Whether you have one small boutique or a number of large retail stores around the country, a POS system can be customized to fit your needs. The system can pay for itself in no time with increased revenues, a larger client base, and more time to spend with your customers.

Quick Checkout Process

Instead of having to wait in line for an open register, your customers can check out from anywhere in the store with mobile POS technology. This is a fast, highly convenient option for both your customer and employees, and can lead to more on-the-spot sales. It will also reduce the chances of a customer walking out because they don’t want to wait in line to pay for their purchase.

Answer Questions On the Spot

Imagine having all the information on products and items in inventory at your fingertips. With mobile POS, you can answer any questions customers may have about your products and services. This can help employees engage more meaningfully with customers, creating more customer loyalty, customer retention, and even employee retention.

Effortlessly Upsell

With a POS system, your employees will know exactly which products will work well with what your customers are already interested in. This can take the guesswork out of upselling and will give your employees more confidence when they are selling a product.

Send Orders to the Right Place

When it comes to a restaurant, bar, café, or fine dining establishment, things can quickly get out of control if the front and back of the house are not in sync. With a POS system, each order can go to the correct area. Employees can easily open multiple tabs, split checks, accept payment, and more – all from an iPad or mobile device. This can save a huge amount of time, help your business run more efficiently, and provide your employees with the tools they need to succeed.

Gain Complete Insight into Your Business

With a POS system, you can gain complete insight into your business, inventory, and customer purchase patterns. It can also help with things like table management, inventory management, employee management, customer tracking, marketing automation, accounting, and more. This can help you make better business decisions, replenish inventory before it’s too late, and anticipate your customers’ needs.
Join the New Age

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Many small businesses are now enjoying the overwhelming benefits of POS technology. Offering your customers these same options can provide them with the quick, convenient shopping experience they want and expect. Dated machinery and practices can slow down your business and show customers that you are not keeping up with your competitors’ technology. So contact SalesVu to find out how you can start taking advantage of affordable POS software today.

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Improve the Restaurant Experience and Engage with Your Customers

 

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Every customer interaction you have is another way of gaining their continued business and loyalty. Read our tips on how to improve each interaction so that your customers are more likely to return time and time again.

Improve the Service

Getting your employees involved can quickly transform your business and leave your employees feeling more upbeat, which can lead to better customer interactions and more employee and customer retention. Ask for their suggestions, offer employee promotions and contests, and make sure everyone knows the menu inside and out. Anonymous employee surveys can gauge their satisfaction, feedback, and insight into management and how the business is run.

Make sure your employees understand the importance of customer service. For starters, they should introduce themselves to each table, have a friendly demeanor, and be able to answer any questions about the menu and preparation. They should be alert, attentive, and quick to meet your customers’ needs so that patrons want to return for the ambience, food, service, and overall experience.

Get In Your Customers’ Shoes

In order to really make lasting changes, you need to know what is, and is not, working. The best way to do this is to see things from your customers’ perspective. Consider leaving suggestion cards that customers can fill out. Leave them in the bill and offer a discount or free meal if customers are willing to fill them out. Patrons love to feel like they are being heard and suggestion cards is one great way of accomplishing this.

Offer More Menu and Dining Options

Restaurant patrons love options. Consider offering take-out, delivery, and/or curbside to-go options so that your customers can get their favorite food faster. This can also reduce labor costs, free up tables, and increase profits quickly. Consider also adding new menu items featuring seasonal produce, local ingredients, and weekly specials so your patrons can always try something new and exciting. They will want to visit more often to see what new items the chef has prepared.

Consider updating your brand image, logo, e-commerce site, storefront, and awning. Make sure to also clearly display and promote your new menu options with colorful posters, menu boards, or through online campaigns.

Tech Updates

With POS solutions, servers are able to take orders at the table, send them where they need to go (such as directly to the bar or kitchen), open multiple tabs, split checks, and more from any terminal, which will make your servers’ lives easier. Most importantly, it helps ensure every order is right, that your inventory is updated, and can even help track customer purchase patterns. Once you know what your patrons’ love most, you can make better business decisions, shift pricing, and improve inventory management.

Contact  SalesVu to find out how our all-in-one restaurant POS solution can quickly produce a huge change for your business. Our system also offers table management, reservation management, credit card processing, marketing automation, and more to help you manage every aspect of your business – anytime, anywhere.

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How to Create Successful Holiday Promotions

 

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The holidays are right around the corner, so it’s time to start thinking about how you’re going to prepare your business for the busy shopping season. Your customers want to feel cheery during the holiday season and, fortunately, you don’t have to spend much to decorate your business and get in the holiday spirit.

DIY Decorations

Go for subtle, but expressive, decorations that add a modern, classy flare to your storefront. Stick to traditional holiday color palettes, like red and green, blue and white, or silver and gold. Encourage employees to decorate their areas, while being aware of others’ space and religious sensitivities. Consider a team decorating event or contest, so your employees can feel more pride in where they work and what they’ve done to ring in the holidays.

Get Your Customers Involved

Some of the most successful holiday promotions and branding efforts involve some form of customer interaction. Whether your customers get to leave their name on a snowflake after a donation, can make suggestions for holiday décor on your social media, or can win freebies and goodies with their holiday purchases, find a way to get your customers involved.

Create Gift Sets

If you are trying to sell more items from inventory, consider creating gift sets. This can include something like a customer favorite with a less popular item to entice customers to try new things, while turning over inventory much more quickly. Make sure to also offer special deals, free shipping, or other ways of enticing your customers to shop at your business more both during and after the holidays.

Replenish Your Inventory

The last thing you want is to run out of inventory during the holidays. When your customers want to purchase a gift, if your business is out of stock, they will just go elsewhere. This is a busy time of year and the last thing your customers want is to have to come back twice for the same thing. Get control of your inventory with our inventory management tools so you know what your customers love most and never have to worry about running out again.

Update Your Packaging

Try updating your packaging to include winter scenes and non-religious holiday elements, such as snowflakes and snowmen. This can make your product instantly themed or limited edition, and more appealing to customers who want to get in the holiday spirit.

Establish Your Online Presence

Make sure your customers know where to find you online, so you can inform them of holiday promotions quickly and effectively. Consider updating your website or e-commerce site to feature holiday-related designs or content to bring holiday cheer to every aspect of your business.

Get On Board With Loyalty Programs and Gift Cards

If you haven’t already done so, now is the time to start offering loyalty reward programs and gift cards. Read more about the benefits of a gift card management system and how you can benefit from a loyalty program to see why you need to get on board before the holidays. Contact us for more advice and to get started on a successful holiday promotion today!

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Everything You Need to Know about Inventory Management Systems

Keeping good records can be very confusing. When you’re tracking sales, inventory, or payments manually, you need to worry about basic human errors, wasted time, and misplaced records. Inventory management software can take care of all the work for you with automatic inventory tracking based on manual, POS, and/or e-commerce sales.

Easy to Use, Intuitive, Accurate

Inventory management software is easy to use, easy to implement, and easy to succeed with. You can quickly add products to the inventory using bulk import, barcode scanner, or by printing labels. You can make the software work for you by sorting inventory by items, categories, departments, and more.

Increase Productivity

By not having to track, manage, and verify inventory manually, you can save time, frustration, and effort. Instead of having to manually track sales and inventory changes, the system will automatically update inventory counts when sales are made for more accurate, effortless reporting.

The software will help increase productivity, efficiency, and accuracy in reporting. It can also make inventory ordering much easier, more efficient, and more cost-effective. It can even help you transfer inventory from one store to another and email your vendors and suppliers when specific inventory is getting low to save you more time.

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Anticipate Your Customers’ Needs

With automatic inventory tracking, you can determine what your customers love the most, so you can keep your restaurant, bar, or business stocked at all times. You can even set re-order alerts so you never have to run out of an item again. This will also help your business avoid buying too much product and having wasted inventory.

Detect Discrepancies

With inventory management software, you can realize at a moment’s glance what is entering your business, what is leaving it, and how much money you are making or losing. If there is a difference between actual and reported inventory, it will be instantly noticeable. So you can get to the root of the problem right away.

Automated Reporting

With intuitive inventory management software, you can receive automatic reporting on the profit margin, total cost of inventory, cost of goods sold over time, customer purchase patterns, and more. These important figures can help your business determine what your most profitable products and services are, what isn’t selling, and what has gone missing. This can help you more easily make informed business decisions going forward.

POS Systems With Inventory Management Capabilities

With the holiday season just around the corner, it is especially important to pursue effective inventory management to ensure you are fully stocked when shoppers are looking to make all their favorite purchases. The easiest way to take advantage of an effective inventory management system is through your POS system. Contact SalesVu to find out other ways an inventory management and all-in-one POS system can benefit your business.

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