Every customer interaction you have is another way of gaining their continued business and loyalty. Read our tips on how to improve each interaction so that your customers are more likely to return time and time again.
Improve the Service
Getting your employees involved can quickly transform your business and leave your employees feeling more upbeat, which can lead to better customer interactions and more employee and customer retention. Ask for their suggestions, offer employee promotions and contests, and make sure everyone knows the menu inside and out. Anonymous employee surveys can gauge their satisfaction, feedback, and insight into management and how the business is run.
Make sure your employees understand the importance of customer service. For starters, they should introduce themselves to each table, have a friendly demeanor, and be able to answer any questions about the menu and preparation. They should be alert, attentive, and quick to meet your customers’ needs so that patrons want to return for the ambience, food, service, and overall experience.
Get In Your Customers’ Shoes
In order to really make lasting changes, you need to know what is, and is not, working. The best way to do this is to see things from your customers’ perspective. Consider leaving suggestion cards that customers can fill out. Leave them in the bill and offer a discount or free meal if customers are willing to fill them out. Patrons love to feel like they are being heard and suggestion cards is one great way of accomplishing this.
Offer More Menu and Dining Options
Restaurant patrons love options. Consider offering take-out, delivery, and/or curbside to-go options so that your customers can get their favorite food faster. This can also reduce labor costs, free up tables, and increase profits quickly. Consider also adding new menu items featuring seasonal produce, local ingredients, and weekly specials so your patrons can always try something new and exciting. They will want to visit more often to see what new items the chef has prepared.
Consider updating your brand image, logo, e-commerce site, storefront, and awning. Make sure to also clearly display and promote your new menu options with colorful posters, menu boards, or through online campaigns.
With POS solutions, servers are able to take orders at the table, send them where they need to go (such as directly to the bar or kitchen), open multiple tabs, split checks, and more from any terminal, which will make your servers’ lives easier. Most importantly, it helps ensure every order is right, that your inventory is updated, and can even help track customer purchase patterns. Once you know what your patrons’ love most, you can make better business decisions, shift pricing, and improve inventory management.
Contact SalesVu to find out how our all-in-one restaurant POS solution can quickly produce a huge change for your business. Our system also offers table management, reservation management, credit card processing, marketing automation, and more to help you manage every aspect of your business – anytime, anywhere.