Falcon Ridge is a family owned and operated farm located in the beautiful rolling hills of west Tennessee. Expanded throughout 250 acres, they specialize in growing fresh food and fun. There are over 40 different fruits and vegetables grown at Falcon Ridge. Some of the favorites include strawberries, tomatoes, blueberries, blackberries, kale and sweet corn. Falcon Ridge grows, harvests and retails everything that is grown on the farm. They sell some of their fresh produce to farmer’s markets and have open their gates to the public to provide ole fashion family fun. The farm also hosts school field trips, family reunions and picnics.
SalesVu team asked them why they felt the need of obtaining a POS solution. They told us that their main reason was because they conduct business in several locations and needed an easier and more effective system to keep track of their sales.
We wanted to know what were the favorite things they liked about SalesVu and also any other experiences they wanted to share with us about their trajectory using our services.
SalesVu has helped Falcon Ridge by transforming the employee training into an easier experience.
Enjoy the most basic and beautiful aspects of life by returning to the nature with Falcon Ridge Farm. Their familiar spirit, and warmth will help you discover yourself again.
Visit their website, like their Facebook page or follow their twitter account to be updated with the best and the latest from this family company
Old Firehouse Brewery is a family owned microbrewery. Their mission is to passionately brew fresh, and handcrafted beer by using only the finest ingredients possible. They provide their customers with top of the line beer so they knew they had to use a top of the line POS equipment. We interview Lori, the business owner to get a notion of her experience with SalesVu restaurant and bar POS.
After extensive competitor research, Old Firehouse Brewery found that SalesVu had some aspects in the POS system that other “bar” type POS systems did not. Lori uses specifically the Table and Reservation Management feature to meet her clients’ demands efficiently.
Old Firehouse Brewery opened the doors for business using the SalesVu restaurant and bar POS at once. SalesVu offered greater functionality and more desirable features than any other competitor in the POS market. Lori said that her favorite SalesVu features are the Open Tab, and the Customer relationship management.
Lori was unable to determine how much money they saved upfront with SalesVu! She said that the software had really improved the quality of the transactions and the analysis of sales with the close of the day.
Old Firehouse Brewery’s overall experience with the table, and customer management options SalesVu provide has been remarkable so far.
Follow the Old Firehouse Brewery on any of their social media accounts by clicking the images below, or visit their website for additional info.
Finding a new customer takes significantly more time, money, and effort than it does to keep an existing customer. That’s why it’s so important to cherish your customer relationships and take measures to ensure they visit more often and encourage others to shop at your business as well. We have provided some tips to help improve customer interaction and engagement so that you can create customers for life.
If your customers aren’t happy with their experience, they will shop elsewhere. Make sure your team is as enthusiastic as you are to provide great customer service and promote your brand.
Your customers want to be heard. They know how to improve the shopping experience, so why not ask for their advice? By letting customers know that you care about what they think and want to improve the shopping experience for them, they will be more likely to visit more often. Leave a suggestion box, encourage online communication, and reply to customers’ questions, requests, and suggestions regularly so they know you are listening.
One way that all businesses, large and small, can compete on an equal playing field is online. Any business can establish a strong online presence, if they offer valuable information, a helpful website, and effective social media business pages. Keeping your mobile-friendly website and social media pages updated with valuable content and promos will remind customers of your presence and inform them of any upcoming deals or store events. In fact, studies have shown that customers who engage with a brand online spend approximately 20% more on that brand.
SalesVu offers marketing automation software, so you can make money effortlessly with automatic marketing campaigns designed to meet your customers’ needs. By first analyzing your customers purchase patterns, the software can customize the right deals and promotions for each customer. This can take the time and guesswork out of marketing to customers. The service takes no effort on your part and your customers will be subtly reminded to visit your store in the near feature.
Thanking your customers can go a long way towards their future shopping patterns. Consider sending thank you cards or automatic emails letting customers know you appreciate their business. Loyalty programs are also mutually beneficial for both your business and your customers. They will encourage your customers to visit more often so that they can earn more points for a prize or discount, which can increase customer retention and sales in no time. This is also a simple way to collect customers’ information, including their phone number and email address, for future promotions.
The best way to meet and exceed your customers’ expectations is to analyze their purchase patterns. This will help you quickly determine what is working and what needs to be improved. Contact SalesVu to find out how we can automate this important step for you with customer relationship management software and POS solutions designed to fit your business.
Upselling is an important part of any business. By recommending the right additional products to customers, your business can enjoy increased sales, increased revenues, and more satisfied customers. However, becoming too pushy or using the wrong sales tactics can turn customers away. That’s why we’ve provided some tips to help you upsell more successfully.
It is important to make appropriate suggestions based on what your customer has purchased, ordered, or is interested in. Your employees or servers should be well versed on the products in inventory so that they can better explain them to customers and find the appropriate complementary items or accessories.
If possible, suggest more than one item. Giving customers a choice makes them feel more in control and will make them more likely to purchase one of the complementary items. If there are items that are generally purchased together, then consider creating a package deal or have your employees recommend the bestselling duo whenever a customer purchases one of the items. For instance, if they are purchasing electronics, your employees can recommend batteries, cases, or other accessories to complement their new electronics.
Greet your customers as they walk in the door, get to know them, find out why they came, and make yourself readily available in case they have questions. If possible, engage in conversation regarding what they are purchasing, without following them around the store.
Not every customer wants to buy more than what they came in for. Pushing a sale on a customer who is unlikely to buy anything will only scare them away from your business altogether. Learn to read your customers, so that you can tailor your approach to better suit their needs.
Many people feel nervous about upselling or suggesting items to customers. Provide your employees with a suggestion on how to approach customers. Some businesses even script out a compelling sales pitch, which employees can use and change as they please.
There is a reason that stores put irresistible sweets and affordable finds near the register. While people are spending time in line or at the register, give them something to be tempted by. Your employees can easily mention the small goodies to customers. You can also offer incentives, such as discounts when a customer hits a certain price point. This will make them more likely to increase their order or buy the little items by the register.
A POS system can take all of the guesswork out of upselling. It will recommend the right products to suggest based on the customer’s purchases. This will make employees feel more confident selling those items. With a POS system, your employees can also pull up all items in inventory (and information relating to those items), so that they can quickly answer any questions about the products. Contact SalesVu to begin benefitting from a POS system and upselling more.
Every customer interaction you have is another way of gaining their continued business and loyalty. Read our tips on how to improve each interaction so that your customers are more likely to return time and time again.
Getting your employees involved can quickly transform your business and leave your employees feeling more upbeat, which can lead to better customer interactions and more employee and customer retention. Ask for their suggestions, offer employee promotions and contests, and make sure everyone knows the menu inside and out. Anonymous employee surveys can gauge their satisfaction, feedback, and insight into management and how the business is run.
Make sure your employees understand the importance of customer service. For starters, they should introduce themselves to each table, have a friendly demeanor, and be able to answer any questions about the menu and preparation. They should be alert, attentive, and quick to meet your customers’ needs so that patrons want to return for the ambience, food, service, and overall experience.
In order to really make lasting changes, you need to know what is, and is not, working. The best way to do this is to see things from your customers’ perspective. Consider leaving suggestion cards that customers can fill out. Leave them in the bill and offer a discount or free meal if customers are willing to fill them out. Patrons love to feel like they are being heard and suggestion cards is one great way of accomplishing this.
Restaurant patrons love options. Consider offering take-out, delivery, and/or curbside to-go options so that your customers can get their favorite food faster. This can also reduce labor costs, free up tables, and increase profits quickly. Consider also adding new menu items featuring seasonal produce, local ingredients, and weekly specials so your patrons can always try something new and exciting. They will want to visit more often to see what new items the chef has prepared.
Consider updating your brand image, logo, e-commerce site, storefront, and awning. Make sure to also clearly display and promote your new menu options with colorful posters, menu boards, or through online campaigns.
With POS solutions, servers are able to take orders at the table, send them where they need to go (such as directly to the bar or kitchen), open multiple tabs, split checks, and more from any terminal, which will make your servers’ lives easier. Most importantly, it helps ensure every order is right, that your inventory is updated, and can even help track customer purchase patterns. Once you know what your patrons’ love most, you can make better business decisions, shift pricing, and improve inventory management.
Contact SalesVu to find out how our all-in-one restaurant POS solution can quickly produce a huge change for your business. Our system also offers table management, reservation management, credit card processing, marketing automation, and more to help you manage every aspect of your business – anytime, anywhere.
The holidays are right around the corner, so it’s time to start thinking about how you’re going to prepare your business for the busy shopping season. Your customers want to feel cheery during the holiday season and, fortunately, you don’t have to spend much to decorate your business and get in the holiday spirit.
Go for subtle, but expressive, decorations that add a modern, classy flare to your storefront. Stick to traditional holiday color palettes, like red and green, blue and white, or silver and gold. Encourage employees to decorate their areas, while being aware of others’ space and religious sensitivities. Consider a team decorating event or contest, so your employees can feel more pride in where they work and what they’ve done to ring in the holidays.
Some of the most successful holiday promotions and branding efforts involve some form of customer interaction. Whether your customers get to leave their name on a snowflake after a donation, can make suggestions for holiday décor on your social media, or can win freebies and goodies with their holiday purchases, find a way to get your customers involved.
If you are trying to sell more items from inventory, consider creating gift sets. This can include something like a customer favorite with a less popular item to entice customers to try new things, while turning over inventory much more quickly. Make sure to also offer special deals, free shipping, or other ways of enticing your customers to shop at your business more both during and after the holidays.
The last thing you want is to run out of inventory during the holidays. When your customers want to purchase a gift, if your business is out of stock, they will just go elsewhere. This is a busy time of year and the last thing your customers want is to have to come back twice for the same thing. Get control of your inventory with our inventory management tools so you know what your customers love most and never have to worry about running out again.
Try updating your packaging to include winter scenes and non-religious holiday elements, such as snowflakes and snowmen. This can make your product instantly themed or limited edition, and more appealing to customers who want to get in the holiday spirit.
Make sure your customers know where to find you online, so you can inform them of holiday promotions quickly and effectively. Consider updating your website or e-commerce site to feature holiday-related designs or content to bring holiday cheer to every aspect of your business.
If you haven’t already done so, now is the time to start offering loyalty reward programs and gift cards. Read more about the benefits of a gift card management system and how you can benefit from a loyalty program to see why you need to get on board before the holidays. Contact us for more advice and to get started on a successful holiday promotion today!
MIMO Market is a clothing boutique offering contemporary apparel and accessories for women and men. The boutique is a start-up venture based in the hometown of Miami, they carefully select one-of-a-kind brands and designers that will enhance their customer’s individuality and allow them to be themselves. As active users of SalesVu all-in-one management solution, we were interested in obtaining some relevant information about MIMO Market’s experience.
Leilani Sanchez, the business owner, told us that they realized they needed a modern business management solution as they began to develop their business,
After some heavy Google research, MIMO Market found that in comparison to other mobile POS and business management solutions, SalesVu caters to a wider variety of needs. She told us that it has functions and attributes that are especially designed for small retail business, and that they are extremely easy to use,
Leilani told us that within MIMO Markets values, customer satisfaction is a number one priority and coincidentally, so it is for us at SalesVu!
If you have a passion for fashion, you should follow MIMO Market social media accounts by clicking the icons below and visiting their website at www.mimomarket.com.
A strong, organized online marketing campaign is an integral part of any business plan. A valuable tool in your online marketing campaign is social media. While social media pages may not cost much (or anything at all), they do require an investment of time to ensure they are kept updated, remain current on industry trends, and are responsive to customer needs and inquiries.
The top online marketing strategies include:
Each business can benefit from a unique combination of these top marketing strategies. However, social media management is important for almost any business, regardless of the industry, business size, or clientele.
Millennials now control the majority of the population. Therefore, your business needs to cater to them. And where do Millennials spend most of their time online? Social media sites. It is where they spend their free time, search for products and services, and engage with companies and brands they love. Your business needs to be there to interact with them and gain their business.
One way for small businesses to compete with large brands and conglomerates is through social media. By making your business pages, website, and/or e-commerce store user-friendly, informative, and aesthetically pleasing, your customers will be more likely to visit, even over their usual service providers.
It can be difficult to connect a measurable return on investment to your social media accounts. However, this is not the main benefit of social media. Rather, it is a platform to help you promote your content, services, and knowledge.
By promoting helpful, valuable content, your business can connect with a larger audience and more easily display your industry knowledge and expertise, making customers more likely to trust your business. It is also a way for your business to connect with customers over time and continue to build a relationship with them that will lead to long-term loyalty.
Many businesses decide to join in on the social media bandwagon, but then put all their eggs in one basket. The best way to reach your target audience quickly and effectively is to promote your content and website on more than one social network. This will ensure that more potential customers and search engines notice it now. While your business may not necessarily need to maintain an active Facebook, Twitter, Pinterest, Google+, and LinkedIn page all at once, the more networks you participate in, the more people you will connect with and the more diverse the people’s interests, demographics, and expectations will be.
You won’t build a strong online and social media presence overnight. However, with time and consistent postings, your business can stand apart from the crowd online, which can generate more real customers. If you aren’t sure how to set up your business profile, you can find free assistance online to guide you through it. You can also contact us for more information and to find out how other online marketing and business management solutions can further improve business efficiency and increase your customer base.
Gift cards are a quick, convenient gift for your customers to give to someone they love. They are also a quick sale for your business and can increase revenue at any time of year, especially around the holidays. Whether your business currently offers gift cards or would like more information on how you can add them to your store, we can help. With a gift card management plan, you can leave all the work to a reliable software solution, reducing any administrative tasks and risk for human error. There are also benefits to both your business and the customer, so everyone wins.
Your Customers Have a Better Experience
With a gift card management program, your customers can view their gift card information and balance online. They can also conveniently activate their gift card online so that they can begin shopping at your new store in no time.
Spread Your Brand Reach
With gift cards, your customers are giving their friends and family money to your store. That means you instantly gain new customers and upfront cash every time one of your gift cards is handed out.
Your business will also benefit both when a customer uses the gift card, as well as when they don’t. Studies have shown that more than ¾ of all gift card users spend significantly more than the value of the gift card when they shop. This is because they are able to get more while spending less thanks to the gift card. If they do not use the gift card during their first visit, they will have an added incentive to visit again soon.
Take advantage of customizable gift cards to spread your brand reach even more. By adding your brand logo, name, or imagery to the gift card, it can make your brand more recognizable and increase your sales further. Once a new customer receives your branded gift card, they will continue to see your branding every time they open their wallet.
Simplify Your Business Operations
By leaving the operations to our system, you can ensure that the transaction report adds up and can begin to track trends and make important business decisions. The extensive reporting capabilities will allow you to track sales and outstanding balances, so you have a better idea of the big picture of your business.
With this simple, intuitive system, your business can issue and accept gift cards easily. The gift card sales will be properly tracked in your reporting, so you can reduce errors, easily reconcile transactions, and gain a deeper insight into your business operations.