Creating a Facebook Business Page can be an enjoyable, rewarding experience that pays off big for both your business and your customers. It can help establish your brand reputation, highlight what matters to your customers, and build customer loyalty, while attracting new customers. To get the most from your new page, consider the tips below on how to create a strong, successful business page.
Complete Your Profile
To begin, complete your profile as thoroughly as possible. Include your business information, motto, slogan, business goals, logo, contact info, photos, and any other pertinent information so that potential customers can easily find you and what you’re all about.
Make It Informative
Your customers don’t always want to hear about how great your business is. They are most likely visiting your Facebook page because they have a question or need a specific product or service. Mix up your self-promotional posts with informational pieces that can help answer your customers’ questions and establish your reputation as a trusted industry leader.
Create an eye-catching page that can stand apart from your competitors and will entice your customers to visit more often. Create a modern page with posts and photos that your customers will want to view.
Even if you are only sharing other articles or industry content, it is best to post often. When you post infrequently, readers won’t want to visit often because they know they won’t be greeted with fresh content. Consider creating a content calendar so that you can plan future posts and never fall behind on posting content.
Take Advantage of Page Insights
Facebook insights are free with your business page, so take advantage of the valuable information it offers.
Engage With Your Customers
If your customers interact with your page, it is important to respond in a timely fashion. They want to know that there is someone on the other end of the line who can promptly help them. This will indicate that you can also quickly respond to their business needs. Facebook offers extensive assistance, if you have questions or need to improve your page.