The holidays are right around the corner, so it’s time to start thinking about how you’re going to prepare your business for the busy shopping season. Your customers want to feel cheery during the holiday season and, fortunately, you don’t have to spend much to decorate your business and get in the holiday spirit.
DIY Decorations
Go for subtle, but expressive, decorations that add a modern, classy flare to your storefront. Stick to traditional holiday color palettes, like red and green, blue and white, or silver and gold. Encourage employees to decorate their areas, while being aware of others’ space and religious sensitivities. Consider a team decorating event or contest, so your employees can feel more pride in where they work and what they’ve done to ring in the holidays.
Get Your Customers Involved
Some of the most successful holiday promotions and branding efforts involve some form of customer interaction. Whether your customers get to leave their name on a snowflake after a donation, can make suggestions for holiday décor on your social media, or can win freebies and goodies with their holiday purchases, find a way to get your customers involved.
Create Gift Sets
If you are trying to sell more items from inventory, consider creating gift sets. This can include something like a customer favorite with a less popular item to entice customers to try new things, while turning over inventory much more quickly. Make sure to also offer special deals, free shipping, or other ways of enticing your customers to shop at your business more both during and after the holidays.
Replenish Your Inventory
The last thing you want is to run out of inventory during the holidays. When your customers want to purchase a gift, if your business is out of stock, they will just go elsewhere. This is a busy time of year and the last thing your customers want is to have to come back twice for the same thing. Get control of your inventory with our inventory management tools so you know what your customers love most and never have to worry about running out again.
Update Your Packaging
Try updating your packaging to include winter scenes and non-religious holiday elements, such as snowflakes and snowmen. This can make your product instantly themed or limited edition, and more appealing to customers who want to get in the holiday spirit.
Establish Your Online Presence
Make sure your customers know where to find you online, so you can inform them of holiday promotions quickly and effectively. Consider updating your website or e-commerce site to feature holiday-related designs or content to bring holiday cheer to every aspect of your business.
Get On Board With Loyalty Programs and Gift Cards
If you haven’t already done so, now is the time to start offering loyalty reward programs and gift cards. Read more about the benefits of a gift card management system and how you can benefit from a loyalty program to see why you need to get on board before the holidays. Contact us for more advice and to get started on a successful holiday promotion today!
